Goimage was responsible for complete development of design, implementation and proprietary content management systems for SpineUniverse, the largest international back and neck pain website with plans for public ownership.
The content management system was designed to allow inputs from non-technical staff. The system allows for the deployment and linking of new web pages by editorial staff with absolutely no knowledge of of the underlying technology. By 2006, the webserver delivered 3 million pages monthly, written on the fly, using intelligent algorithms to customize each page for the user.
In addition, the SpineIniverse web presence required the development of an ad delivery which currently delivers over 8 million impressions per month. Ads are targeted by category, geography and article source. New campaigns can be rapidly deployed and ad delivery can be managed by time period and/or quantity. A complete statistical program runs in the background to provide advertiser and in-house reporting.
Finally, each consumer page delivered offers up geographically relevant contact information for physicians who specialize in the treatment of the condition discussed in the article. Again, intelligent algorithms ensure proper distribution throughout the SpineUniverse membership.
GoImage Media currently provides ongoing strategic consulting for this website. Our design and implementation of SpineUniverse was identified by Yahoo Internet Life as the "Best of the Web" in 2002. In 2003, the site was chosen by the BBC as one of only 3 recommended sites for Back Pain, as a result of its breadth of content about sciatica, degenerative disc disease and other conditions.
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