Princeton Brain & Spine Care
Multi-location, practice offering spinal and cranial treatment in the highly competitive New Jersey, northern Pennsylvania markets. The practice focuses on highly individualized and personalized care. All physicians are FACS. The practice has a large institutional and research component.
In early 2011, we redesigned the site from the ground up to reflect the steady progress towards an institutional model. With four campuses throughout New Jersey and northern Pennsylvania, the website has a large amount of content. A unique menu navigation system was designed to improve consumer access to information. Additionally, a customized database implementation allowed for the creation of mini condition centers that focus on specific medical conditions and treatments.
Site performs as a front page search result for most relevant searches on Google. In the first full month of data since the redesign launched, the practice experienced a 35% increase in visitors.
HTML, PHP, MySQL, Goimage Medical Database, Customized relational databasing, CMS