Orthopaedic Surgery Associates

The Florida based practice had an existing web presence designed by another provider. The look was stale and the site could not be located by search engines. Although constrained by previous color and design decisions, GoImage modernized the site, and developed a specialty specific menu system to guide users around the site. Based on the subject of a given page, the viewer is presented with links to specific specialist partners. For example, a visitor reading about knee arthroscopy is provided with direct links to the two partners performing this procedure.

A template system was built for the site. The use of standard templates allows all pages related to this procedure to be updated simply and economically. The search engine strategy was revamped with the net result that this site now ranks highly on all major search engines.

The practice partners are enthusiastic users of Video. GoImage created and edited video for delivery on site using Real Audio G2 video streams, and also developed video programming for presentation in practice waiting rooms.