On Site Search Engine Optimization (SEO)
We've been working with search engines since the days of "Archie", "Veronica", and "Jughead". These were early search programs that were used on the Internet long before the development of the World Wide Web.
When the World Wide Web Arrived (WWW) arrived, we worked with the first search engines..., Excite and others, along with the directories created by Yahoo and Looksmart. Lycos, Webcrawler, and AltaVista were major search engines in the years before Google.
The bottom line? We were optimizing search when today's typical "SEO Expert" was still in grade school. Experience matters. Contact us for all your your optimization needs.
Inbound links are without question the "Holy Grail" of search engine optimization, but without the correct onsite strategy, your inbound links won't matter. In fact, Bing has announced their return to putting more emphasis on the onsite characteristics of a website. Onsite SEO insures that search engines know what each page on your site is about, so they can rank your relevance. We do
- Review and correct site architecture
- Create site maps and robots files as required
- Optimize the significant onsite characteristics (titles, meta-tags, special emphasis)
- Measure site speed and offer improvement methods.
Step One is a SWOT review of your current site. We look at Strengths, Weaknesses, Opportunities, and Threats to determine the best overall strategy for your website content and positioning within the market. Where necessary, we can offer professional writing services that are specific to the requirements of search engines. We identify relevant keywords and search concepts and then develop "natural language" articles that target these terms.
Page by Page
Once we've established the overall strategy, we review and optimize each page on the site to insure its compatibility with the overall site strategy.
Measurement and Improvement
As your marketing campaign proceeds, we monitor your marketing strategy, user behaviour, and search results to execute a strategy of continual improvement.
What about off-site SEO search optimization?