Two methods exist to obtain visitors from a search engine..., organic search which is made up of the natural results your website achieves as a result of onsite and offsite search optimization, and paid advertising which is triggered by specific keywords. Organic search can take time to build in effectiveness. Paid advertising can be useful in rapidly generating traffic while you wait for organic search results to improve. In some cases, it may simply be impossible to obtain a first page result through organic search. A good example of an impossible term is "back pain". This term is dominated by large associations and general medical sites like webmd.
Research indicates that correct utilization of organic and paid search improves your chances of getting clicks. We may also recommend the use of PPC ads as a branding method. PPC ads only cost money when clicked on, yet they can be used to create valuable impressions of your company name in the search engines.
We will thoroughly analyze your company and its goals so we have a full understanding of your specific business requirements. Then, we will select productive keywords and phrases that are relevant to your product or service, target audience and industry. These words are compared against your organic search results to insure that you're not bidding on terms that you would succeed on naturally. Your campaign strategy is based on your budget and goals. Finally, we prepare compelling ads that are designed to generate clickthroughs to your website, and we match them with appropriate landing pages to make your website visitors "stick".
PPC Management Services Include:
Recognized as the leader in medical web sites, our client list is a "Who's Who" of medical thought leaders.
Our expertise in the medical world is second to none, and means that we can solve your problems, from concept to marketing and search engine success and website HIPAA compliance.
Goimage Media sites have been recognized for excellence by Yahoo Internet Life, Looksmart, MedExplorer, and About.com.
From online ordering to content management and Paypal implementation, Goimage provides full service development of your web identity.
With a presence in North America and Europe, Goimage knows your market.
Without a search engine strategy and a marketing plan, your web presence is dead on arrival. Goimage offers consulting and execution of your strategic plans.