Pay per Click = Paid Search Results
What is Pay per Click Advertising?
Two methods exist to obtain visitors from a search engine..., organic search which is made up of the natural results your website achieves as a result of onsite and offsite search optimization, and paid advertising which is triggered by specific keywords. Organic search can take time to build in effectiveness. Paid advertising can be useful in rapidly generating traffic while you wait for organic search results to improve. In some cases, it may simply be impossible to obtain a first page result through organic search. A good example of an impossible term is "back pain". This term is dominated by large associations and general medical sites like webmd.
Pay per Click Branding
Research indicates that correct utilization of organic and paid search improves your chances of getting clicks. We may also recommend the use of PPC ads as a branding method. PPC ads only cost money when clicked on, yet they can be used to create valuable impressions of your company name in the search engines.
What Services are Offered?
We will thoroughly analyze your company and its goals so we have a full understanding of your specific business requirements. Then, we will select productive keywords and phrases that are relevant to your product or service, target audience and industry. These words are compared against your organic search results to insure that you're not bidding on terms that you would succeed on naturally. Your campaign strategy is based on your budget and goals. Finally, we prepare compelling ads that are designed to generate clickthroughs to your website, and we match them with appropriate landing pages to make your website visitors "stick".
PPC Management Services Include:
- Goals and Objectives Review
- Expert Detailed Keyword Analysis : Working together with the client, we develop a customized keyword campaign, specific to your business by doing in depth Keyword research - We identify productive and relevant keywords.
- Budget and Goal Review
- Ad Preparation - We create a selection of ads that are targeted to your users. Ads are automatically monitored after deployment to insure that successful ads run most frequently.
Landing page – Your landing pages are either chosen from your existing content, or custom written to appeal to the user who clicks on one of your ads.