Keywords Research and Selection
Keyword selection is the core of your search engine strategy. What are your prospective clients looking for? How do they search? Does your website have the correct content to be relevant to user searches.
Keyword research is key to you onsite and offsite search optimization strategy. It will guide the development of your most important content.
Our process is as follows
- Initial client consultation
- Competitive analysis of relevant keywords and user searches
- Keyword and key phrase generation
- Content creation where necessary
- Targeting of keywords to organic or pay-per-click as appropriate
We develop a strategy which is appropriate to your needs and budgets. Realism is a key part of your keyword strategy. Put simply, if a "web consultant" tells you they can give you a #1 Google position on any keyword..., they are either lying or incompetent.
We use a variety of tools to dig deep on keywords that are related to your business objectives and that may generate "long-tail" or "short-tail" results.
Contact us today to learn how keyword research can improve your website results.