In a global economy, businesses of all sizes are recognizing the potential of offshore markets. With that said, building an international presence is more complex than simply obtaining a translation. There is a classic marketing story about the Chevy Nova's failure in Spanish speaking markets. In English, Nova had a somewhat futuristic name..., in Spanish, it sounded like the words for "it doesn't go".
It is inappropriate to picture young single women on a website for the Arabic world. Are you using a sports analogy? Indians have not a clue about baseball, but are passionate devotees of cricket. Even your choice of colors has impact in the global market. Choosing to build a website for the Chinese market requires a decision as to which version of Chinese will be used. Are you attempting to reach the mainland, or is your website targeted to Taiwan residents? The printed language is different.
Goimage has built websites in Hindi, Arabic, Chinese, Danish, and other languages. We team with the world's best translators and cultural consultants to insure that your international presence has the desired result.
Contact us to explore your international options.
We will provide a clear analysis of how to meet your objectives and internationalize your web presence.
Please note that translation costs do vary by language.
Recognized as the leader in medical web sites, our client list is a "Who's Who" of medical thought leaders.
Our expertise in the medical world is second to none, and means that we can solve your problems, from concept to marketing and search engine success and website HIPAA compliance.
Goimage Media sites have been recognized for excellence by Yahoo Internet Life, Looksmart, MedExplorer, and About.com.
From online ordering to content management and Paypal implementation, Goimage provides full service development of your web identity.
With a presence in North America and Europe, Goimage knows your market.
Without a search engine strategy and a marketing plan, your web presence is dead on arrival. Goimage offers consulting and execution of your strategic plans.