It’s no secret that online shopping has become more and more important over the past few years. With 2020’s Covid19 pandemic, it has become a preferred shopping method for many. As such, this is a perfect opportunity for new marketing and sales ideas.
Dermalogica is an American personal care company. Its products include cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens. Dermalogica has primary operations in the United States, the United Kingdom, Canada, Australia, India, Pakistan and Ireland and is sold in more than 80 countries worldwide. Dermalogica products are based on natural ingredients and the achievement of healthy skin.
A new website we encountered follows an intriguing approach. It is a hyper-local and hyper-focused…, selling only Dermalogica products in the Netherlands.
The site is well-designed for Dutch Dermalogica fans and features powerful tools for sorting and product location. The site is running on a Shopify platform. Shopify offers best-of-breed online shopping experiences.
It was a Sunday. I can’t remember whether my parents were there. I assume they were, but what was unfolding on the television was the most amazing thing I could imagine, and I honestly don’t remember. I do remember…, a door opened…, and
Physically, a man took one small step onto the moon. Metaphorically, the possibilities of our species became, if only for a shining moment, clear to anyone who would imagine what we might accomplish.
Continue reading Apollo 11
As I’ve discussed in previous articles, there are more than 5 trillion pages on the web, and we estimate Google indexes >50 billion of them. There is NO algorithm that will allow Google to identify the best or most useful content. We have watched as “flavor of the month” SEO strategies have been introduced, succeeded briefly, and then failing dismally…, sometimes accompanied by a slap on the wrist from Google. These strategies typically reflect some observed statistical anomaly that is resulting in traffic. These are reactive techniques, and should not be mistaken for an SEO strategy.
Continue reading Why HTML5 Matters – It’s not what you think
In mid-July 1969, I sat spellbound before our family television for hour after hour. The Vietnam War continued…, the UK had recently severed relations with Rhodesia (largely over the issue of white supremacy). I don’t recall whether I knew it, but the Concorde had made its first test flight earlier that year. And in mid-July, I watched as two human beings set foot on the moon. The Universe seemed boundless with opportunity. Surely we would journey to Mars and beyond during my lifetime.
Continue reading Neil Armstrong and Me