It’s no secret that online shopping has become more and more important over the past few years. With 2020’s Covid19 pandemic, it has become a preferred shopping method for many. As such, this is a perfect opportunity for new marketing and sales ideas.
Dermalogica is an American personal care company. Its products include cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens. Dermalogica has primary operations in the United States, the United Kingdom, Canada, Australia, India, Pakistan and Ireland and is sold in more than 80 countries worldwide. Dermalogica products are based on natural ingredients and the achievement of healthy skin.
A new website we encountered follows an intriguing approach. It is a hyper-local and hyper-focused…, selling only Dermalogica products in the Netherlands.
The site is well-designed for Dutch Dermalogica fans and features powerful tools for sorting and product location. The site is running on a Shopify platform. Shopify offers best-of-breed online shopping experiences.
As I’ve discussed in previous articles, there are more than 5 trillion pages on the web, and we estimate Google indexes >50 billion of them. There is NO algorithm that will allow Google to identify the best or most useful content. We have watched as “flavor of the month” SEO strategies have been introduced, succeeded briefly, and then failing dismally…, sometimes accompanied by a slap on the wrist from Google. These strategies typically reflect some observed statistical anomaly that is resulting in traffic. These are reactive techniques, and should not be mistaken for an SEO strategy.
Continue reading Why HTML5 Matters – It’s not what you think
Sept 4, 1998
Alta Vista reigns supreme as a search engine. Yahoo dominates the directory world. AOL appears impregnable, and is still two years away from a valuation of $166 Billion dollars at the Time-Warner merger date. IBM releases a laptop with a 300 Mhz processor and a 4GB hard drive. A fast Internet connection runs at 56kbps, and 2 math geeks from Stanford file papers to incorporate Google Inc.
Continue reading Google Becomes a Teenager
As a teenager, I first encountered the writings of Marshal McLuhan. His books took me on an adventure…, imagining that society was formed by its mediums of expression. People didn’t use a typewriter, they were typed. Like Joyce in Ulysses, he invented a new language to address the phenomena. Some of his language is mainstream today, although no one seems to remember where “The Global Village”, and “information surfing” came from.
McLuhan was a Canadian Professor of English Literature and communications theorist whose ideas about media and communication were innovative and controversial. A core premise was that our technology was both means and molder of communication, and accordingly shaped our culture. The content of a medium is less important that the medium itself. It is the medium that shapes us. Geronimo may have “heard” his world…, but literate man “saw” the world because typography shaped his world perception and cognition. Henry Ford could only exist because of Gutenberg.
In 1962, McLuhan wrote that “The next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual’s encyclopedic function and flip into a private line to speedily tailored data of a saleable kind”. Sounds a little bit like the world web doesn’t it?
Continue reading The Medium is the Message