Why HTML5 Matters – It’s not what you think

As I’ve discussed in previous articles, there are more than 5 trillion pages on the web, and we estimate Google indexes >50 billion of them. There is NO algorithm that will allow Google to identify the best or most useful content. We have watched as “flavor of the month” SEO strategies have been introduced, succeeded briefly, and then failing dismally…, sometimes accompanied by a slap on the wrist from Google. These strategies typically reflect some observed statistical anomaly that is resulting in traffic. These are reactive techniques, and should not be mistaken for an SEO strategy.
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