Grasping Simple Concepts

For a couple of years now, we have been harping on the obvious efforts of search engines to improve their results. Our advice can be summed up as “build a good website”. With literally trillions of unique URL’s on the web, search engines face daily challenges in trying to sort the wheat from the chaff. For a long time after the introduction of Google, the mantra was “more links”. Links still matter of course, but what really matters is quality.

In the first 48 hours after this blog entry launches, a series of robots will try to post comment links to a variety of pharmaceutical sites, and free download sites. None of these comment links will be posted here, but you can be assured that the only reason comment spam exists is because large numbers of links get generated that way. The inbound link model only makes sense if one measures the credibility of where the link comes from. Google knows this.

The Panda update at Google focused on quality. In simple terms, Google used focus groups to try to establish the characteristics of websites that appealed to humans, and then converted that information into mathematical formulas that could be used in their algorithm. Google has been remarkably open about what kinds of questions they asked.

Here’s some staggeringly bad advice. Some presumed SEO experts are suggesting that you should “focus on creating the footprint that sites that focus on users have”. Duh!!!  So their advice is to “fake sincerity”???

Here’s an idea. Make your life simpler and focus on your target users and building a great site.

Let’s look at what happens if you build a great website.

Positive Negative
Increased Page Views and Time on Site
Increased social recommendations and diverse quality inbound links
Topics driven by genuine interests of readers of the site, rather than generating content by attempting to guess what might rank well in search engines
You might expect to see this article in a printed magazine, encyclopedia or book
Pages provide significant value when compared to other websites
Website is FAST with no errors
Website is designed to provide value to the user first> Monetization comes afterwards.
Viewers believe they received complete and accurate information

And if you do it well enough, you will have built a brand that consumers search for. (and that’s a positive ranking factor too)

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